The FTC creates and enforces rules to address unfair methods of competition and to carry out the laws that protect consumers from deceptive and unfair business practices in particular industries, such as telemarketing, the funeral industry, and the sale and marketing of jewelry and precious metals. They also create guides to inform marketers what kinds of advertising claims would mislead consumers so they can avoid making those claims. Professional appraisers should also abide by all FTC guidelines as written. Please click the link below to view the complete Guides for the Jewelry, Precious Metals, and Pewter Industries.
